Dive. Slide. Glide.

Immerse the audience in an adrenaline rush with three 360° video experiences of man going up against nature. Directed by Jacob Sutton and shot in South Africa, the three videos showcases one man cliff diving, downhill longboarding, and horseback riding; three sports that are all about rhythm, timing, and elegance, bringing you closer than ever to the mindset of the Allure man.


The campaign was the first to ever build a custom 360° video player with webGL in the browser on mobiles, tablets and desktops in 20 markets. That makes Chanel the first big brand to push a cross browser webGL 360° video experience accessible to anyone with a device. Chanel was also the first brand to shoot and upload 360° videos in 4k resolution to YouTube, making it the most innovative male fragrance campaign to date.