CHANEL

ALLURE HOMME SPORT

Dive. Slide. Glide.

Immerse the audience in an adrenaline rush with three 360° video experiences of man going up against nature. Directed by Jacob Sutton and shot in South Africa, the three videos showcases one man cliff diving, downhill longboarding, and horseback riding; three sports that are all about rhythm, timing, and elegance, bringing you closer than ever to the mindset of the Allure man.


IMPACT

The campaign was the first to ever build a custom 360° video player with webGL in the browser on mobiles, tablets and desktops in 20 markets. That makes Chanel the first big brand to push a cross browser webGL 360° video experience accessible to anyone with a device. Chanel was also the first brand to shoot and upload 360° videos in 4k resolution to YouTube, making it the most innovative male fragrance campaign to date.